Monday, September 27, 2010

The impact of Social Media in the current election?

Does Social Media lead to votes?  An interesting question I think.

I started this blog  to try to engage Burlingtonians in election issues, to try to get more people to the polls by the time election day is upon us.  I wrote a couple short blogs, and attached a link to my facebook friends as a start.  8 people that are already involved in the election  joined, while only 4 of my 'target' facebook friends joined. Apparently the topic was , or isnt yet interesting enough for people  to sign up for the blog.  I will continue to try, but I have become even more interested in how the various candidates are using social media, and whether it may be positioning them to get votes on October 25th.

Here is what I have done so far.  I have closely studied the friends and followers lists of both the Facebook and Twitter  accounts of a number of candidates in the Burlington election, and not only the ones with whom I am a 'friend' or 'follower'.

My conclusion?  Even the candidates with huge lists of 'friends' or 'followers' seem to be reaching very few citizens in Burlington.  Am I wrong or missing something?  Unless Justin Trudeau, Marc Garneau, Spongebob Squarepants, or Mayor Fred are on the Burlington voters list, the VAST majority of people being reached through these efforts is minimal, particularly through Twitter.

It certainly does not mean that the candidates that are the 'technological trailblazers' in 2010 should stop, but I assume they know by now that when they talk issues, they are talking pretty much to themselves, or at least to a VERY small group of 'us' who are following.

**I havent lost hope, and will continue to try to find election related items that may interest the 'serial non-voter' here in Burlington.